Pre-Test: Selling to the Mobile Generation

8 out of 10 consumers born between 1980-2000 are mobile savvy. 8 out of 10 affluent consumers between 55-64 are second fastest mobile savvy group.

It’s not about how or if you’re going to get to this group but how you are going to compete with competitors to reach them first.

Keep your texts and your emails to your customers short and o the point; no one wants enormously long or overly frequent communications with you.

Give your salespeople easy content they can share with their customers

If you get a voice mail from your customer, reply as soon as you have time to talk

Customers love to leave voice mails; it helps them keep in touch

Keep your messages to your customers ‘short and sweet.

86% of consumers get information from their mobile phones; your website must be mobile ready.

You can use many of your old advertisements on mobile advertising; this will likely save you money on marketing.

All salespeople should have cell phones just in case they need to look something up or contact someone, like an installer, right away.